India`s Kalyan Jewellers – Winning with a Hyperlocal Strategy

Globally, the demand for gold was mainly for fabrication purposes and it was used in jewelry, electronics, dentistry, decorations, medals, and official coins. Gold could be procured in many forms. People purchased it in almost any amount, stretching from a fraction of an ounce and upwards.

People also invested in gold and according to investors, the gold market was quite liquid compared to other commodity markets. Investors usually purchased gold coins for investment purposes. The weight and purity of those gold coins were accurately controlled and standardized by internationally-recognized refiners and official government mints, so investors could buy with assurance and sell with ease. In addition, Central Banks, Financial Institutions, and private individuals purchased, sold, and held gold bullion as an investment and as a store of value...